DEPARTMENT OF JOURNALISM & MEDIA STUDIES

Mass communication (or communications) can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media. It is an expansive field that considers not only how and why a message is created, but also the medium through which it is sent.

Media plays an important role in society as agent of change, governance, development,communication and transformation. It is a public informer. Journalism skills provides knowledge and experience in the profession of journalism with emphasis on excellent writing, original reporting, and innovative use of digital tools for storytelling. The media studies concentration emphasizes critical, cultural, historical, legal, ethical and social scientific analysis of media and society while also providing experience in media production.

Objectives

The programme aims to equip the learner with fundamentals o journalism,foundational, and practical knowledge, and skills of communication in its widest meaning in mediated, group, interpersonal, mass, and intercultural forms.The specific objectives of the programme are to:

Provide students with technical knowledge and skills in various areas including communication, journalism and media.
Provide an education that prepares students for a wide scope of career opportunities.
Develop competent graduates with the right skills and knowledge to perform in contemporary complex and volatile global communication, journalism and media environments.
To enhance understanding of the theory and practice of communication
To train journalists and other communication specialists
To promote strategic communication analysis in support business and societal objectives
To strengthen intellectual stimulation for further studies in communication
To promote research and consultancy in communication and media related fields
To promote training in the complete range of current communications tools and how to use them in an integrated, strategic way
To promote professional ethics in communication specialists and media practitioners

SCHOOL OF JOURNALISM AND MEDIA STUDIES