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Diploma in Sales and Marketing



Course Description

The Diploma in Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.

This course is offered in the following campuses: Kericho town campus,Eldoret town campus,Nakuru town campus,Kisumu city campus,Bungoma campus and Lodwar town campus. AIRADS College is TVETA accredited college and the best college college in kenya .

Relevance skills

  • Active listening skills
  • Communication skills
  • Strategical thinking
  • Critical thinking
  • Time management skills
  • Problem solving skills
  • ICT skills
  • Empathy skills
  • Willingness and Ability to handle uncertainty

Industrial Attachment

At the end of this level, students go for industrial attachment to gain necessary skills and understand job market requirements.

UNITS COVERED

2902 DIPLOMA IN SALES AND MARKETING (MODULE I)

101-PRINCIPLES AND PRACTICE OF SELLING
102-PRINCIPLES AND PRACTICE OF MARKETING
103-INFORMATION COMMUNICATION TECHNOLOGY
104-COMMUNICATION
105-ECONOMICS
108-PROJECT

 

2902 DIPLOMA IN SALES AND MARKETING (MODULE II)

201-SALES MANAGEMENT
202-MARKETING MANAGEMENT
203-LEGAL ASPECTS IN SALES & MARKETING
204-QUANTITATIVE METHODS
205-PUBLIC RELATIONS

 

 

 

 

 

 

2902 DIPLOMA IN SALES AND MARKETING (MODULE III)

301-INTERNATIONAL MARKETING
302-MARKETING PLANNING
303-PRINCIPLES AND PRACTICE OF MANAGEMENT
304-FINANCIAL ASPECTS OF MARKETING
305-STRATEGIC PLANNING IN SALES AND MARKETING
306-MARKETING RESEARCH
308-PROJECT

Possible career opportunity: The graduates from the course can be employed in all marketing related opportunities.

Career progression:upon completion, a student may pursue KASNEB Courses, Higher Diploma, bachelor`s degree,masters degree and PHD in the same field or related field.

Duration: 1 year per module

Exam body: KNEC

Modules: 3 modules

Minimum Qualifications

  • KCSE C- (minus) and Below or KCPE or Equivalent qualifications approved by KNEC

Mode Of Study

  • Full time/Regular
  • Part time
  • Weekend Classes
  • Distance learning