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Diploma in Sales and Marketing



The Diploma in Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.

The Diploma in Sales and Marketing course examined by KNEC forms an integral course in business sector.

The Diploma in Sales and Marketing is one of the most marketable course and highly demanded in the industry.

This is an entry level program that is designed to introduce the student to business while equipping the student with practical skills that can be applied in the business world at an entry level.

Key Interest Skills required to pursue a career in this field

  • Planning skills
  • Communication skills
  • Numerical abilities
  • Organisational skills
  • Analytical skills
  • Team spirit
  • Negotiation skills
  • Digital literacy
  • Problem-solving skills
  • Time Management Skills
  • Integrity as a quality

Objectives

Objective of this program is to prepare students to think critically and invent industry -based approaches to Marketing skills. Students get to understand the marketing  techniques and market expectations. In addition,they learn how to communicate effectively.This course is also intended to prepare students for complex .mathematical and financial analysis in the market

Why study this program
This program prepares one to job market at lower level.It also a bridge to the advance level in the field.

Careers Opportunities

  • Business consultants
  • any business related job
  • Marketing managers
  • sales persons
  • Marketing officers

Career Progression

After successful completion of  Diploma in Sales and Marketing(KNEC) ,a student can proceed for bachelor’s degree,master’s degree and Phd in related field.

Course Duration

This course takes an average of 6 terms (2 years ).

Mode of Study

  • Regular/full time
  • School based programme
  • Distance Learning
  • Weekend Classes
  • Part-time/Evening classes

Qualifications/Admission Requirements

  • KCSE aggregate Grade of C- (minus) & Above,or any equivalent qualifications by KNEC

Examining Body

KNEC

Course Requirements

The following requirements must be met for a student to qualify for KNEC exams in this course:

  • Must sit for at least 2 cats marked out of 30% ,and an end term exams marked out of 70% each term.
  • The candidate will be expected to proceed for industrial attachment as a requirement by KNEC for successful completion of the course.
  • A student must attend at least 80% of all the tutorial lectures.

KNEC Units

2902– DIPLOMA IN SALES & MARKETING (MODULE I)

101-PRINCIPLES AND PRACTICE OF SELLING

102-PRINCIPLES AND PRACTICE OF MARKETING

103-INFORMATION COMMUNICATION TECHNOLOGY

104-COMMUNICATION

105-ECONOMICS

108-PROJECT

2902– DIPLOMA IN SALES & MARKETING (MODULE II)

201-SALES MANAGEMENT

202-MARKETING MANAGEMENT

203-LEGAL ASPECTS IN SALES & MARKETING

204-QUANTITATIVE METHODS

205-PUBLIC RELATIONS

2902– DIPLOMA IN SALES & MARKETING (MODULE III)

301-INTERNATIONAL MARKETING

302-MARKETING PLANNING

303-PRINCIPLES AND PRACTICE OF MANAGEMENT

304-FINANCIAL ASPECTS OF MARKETING

305-STRATEGIC PLANNING IN SALES AND MARKETING

306-MARKETING RESEARCH

308-PROJECT

Other Units

  • Communication Skills
  • Computing/ICT

Read more at

APPLICATION

September 2020 intake is in progress in all our campuses

You can also Click here to Apply Apply onlineor get admission letter through the Admissions AppOnline Admissions

Email us at:Admissions Office.