The Diploma in Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.
This is an entry level program that is designed to introduce the student to Marketing management while equipping the student with sales skills that can be applied in the business world at an entry level.
Key Interest Skills required to pursue a career in this field
- Planning skills
- Communication skills
- Numerical abilities
- Organisational skills
- Analytical skills
- Team spirit
- Negotiation skills
- Digital literacy
- Problem-solving skills
- Time Management Skills
- Integrity as a quality
Objective of this program is to prepare students to think critically and invent industry -based approaches to marketing Management skills. Students get to understand the marketing management techniques and market expectations. In addition,they learn how to communicate effectively.
Why study this program
This program prepares one to job market at lower level.It also a bridge to the advance level in the field.
- Sales person
- Marketing officers
After successful completion of Diploma in Sales and Marketing(KNEC) ,a student can proceed for bachelor’s degree,master’s degree and Phd in related field.
This course takes an average of 6 terms (2 years ).
Mode of Study
- Regular/full time
- School based programme
- Distance Learning
- Weekend Classes
- Part-time/Evening classes
- KCSE aggregate Grade of C- (minus) & Above,or any equivalent qualifications by KNEC
The following requirements must be met for a student to qualify for KNEC exams in this course:
- Must sit for at least 2 cats marked out of 30% ,and an end term exams marked out of 70% each term.
- The candidate will be expected to proceed for industrial attachment as a requirement by KNEC for successful completion of the course.
- A student must attend at least 80% of all the tutorial lectures.
2802– DIPLOMA IN MARKETING
302-MARKETING PLANNING & CONTROL
303-MARKETING INFORMATION SYSTEMS & MARKETING RESEARCH
305-MARKETING OF SERVICES & AGRICULTURAL PRODUCTS
307-COURSE SPECIALIZATION & ENTREPRENEURSHIP PROJECTS
- Communication Skills
Email us at:Admissions Office.