Diploma in Marketing | African Institute of Research and Development Studies| The best college in Kenya
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Diploma in Marketing



The Diploma in Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.

This is an entry level program that is designed to introduce the student to Marketing management while equipping the student with sales   skills that can be applied in the business world at an entry level.

Key Interest Skills required to pursue a career in this field

  • Planning skills
  • Communication skills
  • Numerical abilities
  • Organisational skills
  • Analytical skills
  • Team spirit
  • Negotiation skills
  • Digital literacy
  • Problem-solving skills
  • Time Management Skills
  • Integrity as a quality

Objectives

Objective of this program is to prepare students to think critically and invent industry -based approaches to marketing Management skills. Students get to understand the marketing management techniques and market expectations. In addition,they learn how to communicate effectively.

Why study this program
This program prepares one to job market at lower level.It also a bridge to the advance level in the field.

Careers Opportunities

  • Sales person
  • Marketing officers

Career Progression

After successful completion of Diploma in Sales and Marketing(KNEC) ,a student can proceed for bachelor’s degree,master’s degree and Phd in related field.

 

Course Duration

This course takes an average of 6 terms (2 years ).

Mode of Study

  • Regular/full time
  • School based programme
  • Distance Learning
  • Weekend Classes
  • Part-time/Evening classes

Qualifications/Admission Requirements

  • KCSE aggregate Grade of C- (minus) & Above,or any equivalent qualifications by KNEC

Examining Body

KNEC

Course Requirements

The following requirements must be met for a student to qualify for KNEC exams in this course:

  • Must sit for at least 2 cats marked out of 30% ,and an end term exams marked out of 70% each term.
  • The candidate will be expected to proceed for industrial attachment as a requirement by KNEC for successful completion of the course.
  • A student must attend at least 80% of all the tutorial lectures.

KNEC Units

2802– DIPLOMA IN MARKETING

301-MARKETING MANAGEMENT

302-MARKETING PLANNING & CONTROL

303-MARKETING INFORMATION SYSTEMS & MARKETING RESEARCH

304-INTERNATIONAL MARKETING

305-MARKETING OF SERVICES & AGRICULTURAL PRODUCTS

306-COMMERCIAL LAW

307-COURSE SPECIALIZATION & ENTREPRENEURSHIP PROJECTS

Other Units

  • Communication Skills
  • Computing/ICT

Read more at

APPLICATION

September 2020 intake is in progress in all our campuses

You can also Click here to Apply Apply onlineor get admission letter through the Admissions AppOnline Admissions

Email us at:Admissions Office.

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