Certificate in Sales and Marketing

This program provides a solid foundation in Sales & Marketing skills. It incorporates current business concepts and real-life examples to illustrate a worldly view of the corporate sales and marketing environment

Certificate in Sales and Marketing(KNEC) is one of the marketable courses in business field.The marketing department is one of the pillars of any organization. Notably,accounting is a core unit in any institution,organization or government. A salesperson is responsible for the management of a company’s marketing strategy. This course trained at AIRADS College is comprehensive and taught both theoretically and practically. There are many career opportunities in this field.

Certificate in sales and marketing is one of the most marketable course and highly demanded in the industry.

This is an entry level program that is designed to introduce the student to marketing skills while equipping the student with practical skills that can be applied in the business world at an entry level.

Key Interest Skills required to pursue a career in this field

Planning skills
Communication skills
Numerical abilities
Organisational skills
Analytical skills
Team spirit
Negotiation skills
Digital literacy
Problem-solving skills
Time Management Skills
Integrity as a quality
sales skills
Aggressiveness
self drive
Critical thinking
Persistence
persuasion Skills

Objectives

Objective of this program is to prepare students to think critically and invent industry -based approaches to sales and marketing . Students get to understand the marketing techniques and market expectations. In addition,they learn how to communicate effectively.

Why study this program
This program prepares one to job market at lower level.It also a bridge to the advance level in the field.

Careers Opportunities

sales person
Marketing coordinators
Sales officer

Career Progression

After successful completion of Certificate in Sales and marketing (KNEC) ,a student can proceed for Diploma ,bachelor’s degree,master’s degree and Phd in related field.

Course Duration

This course takes an average of 4 terms (1 and half years ).

Mode of Study

Regular/full time
School based programme
Distance Learning
Weekend Classes
Part-time/Evening classes

Qualifications/Admission Requirements

KCSE aggregate Grade of D (plain) & Above,or any equivalent qualifications by KNEC

Examining Body

KNEC

Course Requirements

The following requirements must be met for a student to qualify for KNEC exams in this course:

Must sit for at least 2 cats marked out of 30% ,and an end term exams marked out of 70% each term.
The candidate will be expected to proceed for industrial attachment as a requirement by KNEC for successful completion of the course.
A student must attend at least 80% of all the tutorial lectures.

KNEC Units for modular course

1902 – CRAFT CERTIFICATE IN SALES & MARKETING (MODULE I)
101-PRINCIPLES & PRACTICE OF SELLING

102-PRINCIPLES & PRACTICE OF MARKETING

104-INFORMATION COMMUNICATION TECHNOLOGY

105-COMMUNICATION

107-ENTREPRENEURSHIP PROJECT

1902 – CRAFT CERTIFICATE IN SALES & MARKETING (MODULE II)

201-CONSUMER BEHAVIOUR

202-MARKETING COMMUNICATION

203-BOOKKEEPING & ACCOUNTING

204-INTORDUCTION TO LAW

205-ECONOMICS

207-COURSE SPECIALIZATION PROJECT

KNEC Units for non modular course

1802 – CRAFT CERTIFICATE IN MARKETING
301-PRINCIPLES & PRACTICE OF MARKETING

302-MARKETING COMMUNICATION

303-SALES ORGANISATION & PRACTICE

304-CONSUMER BEHAVIOUR

Other Units

Communication Skills
Computing/ICT

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