This program provides a solid foundation in Sales & Marketing skills. It incorporates current business concepts and real-life examples to illustrate a worldly view of the corporate sales and marketing environment
Certificate in Sales and Marketing(KNEC) is one of the marketable courses in business field.The marketing department is one of the pillars of any organization. Notably,accounting is a core unit in any institution,organization or government. A salesperson is responsible for the management of a company’s marketing strategy. This course trained at AIRADS College is comprehensive and taught both theoretically and practically. There are many career opportunities in this field.
Certificate in sales and marketing is one of the most marketable course and highly demanded in the industry.
This is an entry level program that is designed to introduce the student to marketing skills while equipping the student with practical skills that can be applied in the business world at an entry level.
Key Interest Skills required to pursue a career in this field
- Planning skills
- Communication skills
- Numerical abilities
- Organisational skills
- Analytical skills
- Team spirit
- Negotiation skills
- Digital literacy
- Problem-solving skills
- Time Management Skills
- Integrity as a quality
- sales skills
- self drive
- Critical thinking
- persuasion Skills
Objective of this program is to prepare students to think critically and invent industry -based approaches to sales and marketing . Students get to understand the marketing techniques and market expectations. In addition,they learn how to communicate effectively.
Why study this program
This program prepares one to job market at lower level.It also a bridge to the advance level in the field.
- sales person
- Marketing coordinators
- Sales officer
After successful completion of Certificate in Sales and marketing (KNEC) ,a student can proceed for Diploma ,bachelor’s degree,master’s degree and Phd in related field.
This course takes an average of 4 terms (1 and half years ).
Mode of Study
- Regular/full time
- School based programme
- Distance Learning
- Weekend Classes
- Part-time/Evening classes
- KCSE aggregate Grade of D (plain) & Above,or any equivalent qualifications by KNEC
The following requirements must be met for a student to qualify for KNEC exams in this course:
- Must sit for at least 2 cats marked out of 30% ,and an end term exams marked out of 70% each term.
- The candidate will be expected to proceed for industrial attachment as a requirement by KNEC for successful completion of the course.
- A student must attend at least 80% of all the tutorial lectures.
KNEC Units for modular course
1902 – CRAFT CERTIFICATE IN SALES & MARKETING (MODULE I)
101-PRINCIPLES & PRACTICE OF SELLING
102-PRINCIPLES & PRACTICE OF MARKETING
104-INFORMATION COMMUNICATION TECHNOLOGY
1902 – CRAFT CERTIFICATE IN SALES & MARKETING (MODULE II)
203-BOOKKEEPING & ACCOUNTING
204-INTORDUCTION TO LAW
207-COURSE SPECIALIZATION PROJECT
KNEC Units for non modular course
1802 – CRAFT CERTIFICATE IN MARKETING
301-PRINCIPLES & PRACTICE OF MARKETING
303-SALES ORGANISATION & PRACTICE
- Communication Skills
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