It has become more important than ever for firms to recognize that they compete in a global environment.Consequently, managers must seek to develop the empathy, knowledge, sensitivity, and skills required to successfully operate in a dynamic global market place. Global marketing uses and builds upon the primary concepts studied previously in principles of marketing and will enable you to practice applying those concepts to a global environment. The successful global marketer must broaden his/her knowledge to include the myriad of activities required to select, gain entry and compete outside the “home” country. In addition, the global marketer must also appreciate how crucial culture, environment, government regulation and economic systems are in affecting a firm’s competitive advantage and strategic positioning. This course will offer an overview of each of these vital concepts for global marketers.
Career progression:upon completion,a student may proceed to do KASNEB Courses, Diploma,bachelor`s degree,masters and even PHD in the same field or related field.
Entry requirement: KCSE D (plain)
Duration: 6 months per module
Exam body: KNEC
Modules: 3 modules